Parks Associates | IoT Market Research & Consulting Firm in Dallas

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services. Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

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Smart Home: Products and Services
Consumer Electronics and Entertainment
Broadband and Mobility
Connected Health and Wellness
SMB
MDU / Multifamily Tech

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Smart Home: Products and Services

Smart Home and Security Tracker 2024 - August Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker pro...

Smart Home Dashboard 2Q 2024

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboa...

Residential Security Dashboard 2Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market. Consumer...

Video at the Door: Driving New Revenues

This white paper investigates video innovation and integration in home access control. It assesses consumer adoption and demand for video analytics, face unlock features, and the a...

Smart Home and Security Tracker 2024 - July Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker pro...

Smart Home and Security Tracker 2024 - Q2 Competitor Landscape: Platforms and Products*

*This is a beta release of our new format, and we are actively seeking feedback on how we can improve future releases, please contact and let us know* ------------------- This pr...

Smart Home and Security Tracker 2024 - June Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker pro...

Consumer Electronics and Entertainment

Streaming Video Tracker - North American Update: September 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Battle of the Platforms: Assessing Connected TV Ecosystems

Streaming is now the dominant mode of video consumption, making connected TV platforms the new power players in entertainment. Roku, Amazon, Samsung, Google, Vizio, LG, and others...

Streaming Video Tracker - North American Update: August 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Ad-Based Streaming: Consumer Demand & Engagement

It is more expensive than ever to stream ad-free video, especially when the top services continue to raise their prices. Households subscribe to 5 streaming services on average, bu...

Video Delivery: Maximizing Efficiency and Monetization

This white paper addresses the challenges of managing content delivery, user engagement, and content monetization with a fragmented tech stack and addresses how operations can be s...

Streaming Video Tracker - North American Update: July 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new...

Streaming Video Tracker: Analyst Notes, Q2 2024

The Analyst Notes for the Streaming Video Tracker, North America details the latest changes to this service. This information is provided to help clients better understand how anal...

Broadband and Mobility

Managed Wi-Fi: MDU Resident Demand and Preferences

Multifamily properties are turning to new amenities to attract and retain residents and to generate new ongoing revenue streams. High-speed internet and Wi-Fi are two of the most i...

Home Services Dashboard Q2 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Turmoil in the Smart Home: The Impact on User Experience

This white paper identifies the issues that consumers face when seeking support for technical issues, including the resolution process and support experience. As the complexity and...

Home Services Dashboard Q1 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Broadband Market Tracker Q1 2024

Includes both "Profiles and Estimates, Q1 2024" for US and Canadian home internet services and "Q1 2024 News and Analysis." The Broadband Market Tracker provides estimates for r...

Home Services Dashboard Q4 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home. Consumer...

Home Internet Evolution: 5G Competition and Value-Added Services

Competition in the home broadband market is evolving. Many internet service providers are turning to fiber as their next-generation last mile solution of choice, enabling gigabit s...

Connected Health and Wellness

Wearables: Advances in Health & Safety

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must careful...

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The anal...

Next Evolution of Health IoT: Moving Towards the Edge

This white paper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms....

Telecare in the EU: Smart Home and Independent Living

This white paper explores how smart home technology can support independent living and explains the benefits for both telehealth and telecare. It focuses on what could be considere...

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

This market snapshot addresses consumer and caregiver attitudes towards personal health, future retirement expectations, and perceptions of home living features and alerts. Cons...

The Real Healthcare Changes On The Way

The healthcare industry is shifting to a consumer-centric model. Patients are demanding more interactive solutions, and the industry sees an opportunity to cut costs. This new w...

Independent/Assisted Living Industry in the U.S.

In this white paper, Parks Associates provides perspectives on the U.S. independent/assisted living industry by analyzing industry drivers, consumer perceptions and needs, market s...

SMB

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking p...

The Opportunity for National Brands in SMB Technical Support Services

This whitepaper details the current state and future potential of national technical support services in the SMB market. Developed for PlumChoice, it addresses key trends emerging...

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-F...

Technology Needs of Today’s SMBs

Success as a small business is increasingly dependent upon technologies and services that can drive improved efficiency, productivity, and communication. This report examines the c...

Service and Technology Needs of SMBs

This report examines use of technical products and services among small and medium businesses (SMBs) of various sizes and within a variety of industries. It studies the primary tec...

IT and Support Services for Small Businesses

This report examines the technical support market for small and medium businesses in the U.S. It analyzes the technology environment of businesses of varying sizes, their current t...

Cloud Services for Small Businesses

Small business requirements include access to a host of managed, cloud-based services including productivity apps, backup and storage, remote access, and technical support. By offe...

Global Research

MDU / Multifamily Tech

Multifamily Access: Riding the New Tech Investment Wave

This white paper examines key trends in access control adoption in the multifamily housing market. It leverages custom research data and insights from over 600 key decision makers...

Scaling Connectivity for Multifamily Properties

This white paper highlights the demand for WiFi and smart living at multifamily communities and the ways in which property owners and managers are improving operations starting at...

Smart Properties: The Value of IoT for MDUs

Multifamily housing is in the midst of transformation, as owners and operators turn to technology to increase operational efficiencies, enable new use cases, attract and retain res...

Smart Tech for Multifamily Properties: Understanding ROI

Multifamily properties are increasingly investing in smart technology solutions to improve operations, reduce costs, and better attract and retain tenants, but there is an industry...

Investing in Smart Tech: Practical Guidance for Properties

Join us in this webinar to learn how smart amenities, including connectivity and smart home solutions, set properties apart. The multifamily market is at a key moment of change....

Managed Wi-Fi in Multifamily Housing

The research highlights networking trends in multifamily housing, the rise of managed Wi-Fi solutions in the market, key use cases where managed Wi-Fi can resolve property manageme...

IoT and Automation in Multifamily Housing: Players and Market Growth

This report examines current adoption of smart products in multifamily properties. It also explores the key challenges involved in servicing this market and profiles market leaders...

Latest Insights

10/01/2024

Parks Associates: Emergency response is among the most valued smart speaker features

09/24/2024

Parks Associates: Smart video devices will generate $2.4 billion in standalone services by 2027

09/19/2024

Many older multifamily properties struggle to provide reliable Wi-Fi, according to Parks Associates

09/17/2024

Parks Associates: Nearly one-third of wearables households reports purchasing or subscribing to a premium app or service

09/12/2024

Parks Associates: Over 75% of key MDU decision makers plan on upgrading or replacing electronic access control solutions

09/04/2024

Parks Associates: HP overtakes Apple in Q1 2024 laptop sales

08/28/2024

Nearly 50% of US internet households own and use a wearable

08/26/2024

81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce

08/20/2024

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

08/14/2024

Parks Associates and JW Player unveil research on enhancing profitability in the streaming industry

08/13/2024

Parks Associates: Roughly one-half of Wi-Fi households experience problems with their networks, with greater impact on households with children

08/08/2024

Parks Associates: 72% of EV owners own smart home technologies, versus 44% of non-EV owners

08/01/2024

Parks Associates: Roku is the most popular brand of streaming players

07/30/2024

Parks Associates: 47% of US internet households report familiarity with at least one AI technology

07/24/2024

Parks Associates: Apple devices have consistently high NPS across CE device categories

07/11/2024

Parks Associates: After a pandemic peak, familiarity with and ownership of EVs have decreased

07/09/2024

Parks Associates announces new Broadband Market Tracker, annual research service tracking 25+ residential ISPs in the US and Canada

06/25/2024

Parks Associates: Average spending on streaming services drops from $90 to $64 per month

06/24/2024

Parks Associates: 50% of students use AI for their studies, and 28% of full-time employees and business owners use AI for their professional needs

06/19/2024

Parks Associates: MDU property owners and managers report fewer maintenance requests and increased in efficiency after adopting smart lock and access controls

09/30/2024

DIRECTV Acquires DISH Network in Strategic Alliance

09/19/2024

Next-Gen Scaling Connectivity for Multifamily Properties

09/11/2024

Synamedia Simplifies the Entertainment Ecosystem

09/10/2024

Verizon, T-Mobile, Move to Acquire Leading Fiber Providers

09/09/2024

Apple Unveils Apple Watch Series 10, AirPods 4, iPhone 16, and More

08/22/2024

WireStar Networks Announces Sponsorship for SmartSpaces Conference 2024

08/20/2024

Parks Associates Announces Cardinal Peak as Research Sponsor

08/13/2024

Samsung SmartThings Feature Updates: Smart Home Routines

08/07/2024

Parks Associates Announces Salto as Break Sponsor

08/07/2024

How To Transform Your Video Delivery Strategy

08/05/2024

Comcast and Charter Serve Hispanic/Latino Streaming Viewers

08/01/2024

New Streaming Video Tracker Quarterly Now Available

07/24/2024

Smart Energy Summit Speaker Highlight: Levven

07/22/2024

Smart Spaces Speaker Highlight: ButterflyMX

07/19/2024

Vantiva Announces Their Smart Security Camera for Self-Storage Unit Monitoring

07/19/2024

SkyBell Technologies Announces Event Sponsorship for Smart Spaces 2024

07/18/2024

Shelly Joins CONNECTIONS 2025 as Platinum Sponsor

07/18/2024

Discover the Future of AI in Entertainment: Free Webinar Registration

07/16/2024

Parks Associates Announces Event Partnership with Connectivity Standards Alliance

07/15/2024

Key Industry Resource: Bridging the Gap in Alarm Response

09/14/2024

How to Get Better Indoor TV Antenna Reception

09/13/2024

The Smart Money: Technology for Independent Living

09/12/2024

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

09/11/2024

EV owners also use smart home tech

09/10/2024

Building the Future with Smart HVAC and Plumbing Technologies

09/09/2024

Nearly Half of U.S. Households Own and Use Wearable Devices

09/05/2024

Need to Know: Why do we need cross-media measurement?

08/29/2024

How insurers are using smart-home technology

08/29/2024

Everyone's watching free TV

08/28/2024

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

08/28/2024

EVs Need Long-Term Love to Live Up to Their Engineering

08/21/2024

Parks: 71% of U.S. Internet Households Use an SVOD Service

08/21/2024

Experts Say These Smart Security Upgrades Add the Most Home Value

08/21/2024

InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform

08/21/2024

The Smart Money: MDU Technology Overview

08/19/2024

Smart Home Pricing Strategies and Financing Solutions

08/19/2024

How to Build Lifelong Residential Customers

08/19/2024

Ring This Up: Smart Wearables Hitting Mainstream Status

08/06/2024

Google finally has a successful long-term product, so now it's killing it

08/06/2024

Roku, Amazon Lead Streaming Media Player Market

SEP 24-25

Smart Spaces

JAN 7 in Las Vegas

Performance and Profits: Smart Home Strategies

Nearly half of US internet households own a smart watch or fitness tracker

Wearables - New Research Now Available

CONNECTIONS 2025

May 13-15 at Renaissance Dallas at Plano Legacy

Research & Analysis for IoT, smart home, and connected entertainment technologies.

Smart Home: Products and Services

Smart Home and Security Tracker 2024 - August Market Update

Smart Home Dashboard 2Q 2024

Residential Security Dashboard 2Q 2024

Video at the Door: Driving New Revenues

Smart Home and Security Tracker 2024 - July Market Update

Smart Home and Security Tracker 2024 - Q2 Competitor Landscape: Platforms and Products*

Smart Home and Security Tracker 2024 - June Market Update

Consumer Electronics and Entertainment

Streaming Video Tracker - North American Update: September 2024

Battle of the Platforms: Assessing Connected TV Ecosystems

Streaming Video Tracker - North American Update: August 2024

Ad-Based Streaming: Consumer Demand & Engagement

Video Delivery: Maximizing Efficiency and Monetization

Streaming Video Tracker - North American Update: July 2024

Streaming Video Tracker: Analyst Notes, Q2 2024

Broadband and Mobility

Managed Wi-Fi: MDU Resident Demand and Preferences

Home Services Dashboard Q2 2024

Turmoil in the Smart Home: The Impact on User Experience

Home Services Dashboard Q1 2024

Broadband Market Tracker Q1 2024

Home Services Dashboard Q4 2023

Home Internet Evolution: 5G Competition and Value-Added Services

Connected Health and Wellness

Wearables: Advances in Health & Safety

Health at Home: New Era of Healthcare

Next Evolution of Health IoT: Moving Towards the Edge

Telecare in the EU: Smart Home and Independent Living

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

The Real Healthcare Changes On The Way

Independent/Assisted Living Industry in the U.S.

SMB

SMBs: Marketplace for Connectivity and IoT

The Opportunity for National Brands in SMB Technical Support Services

Value-Added Services for the SMB Segment

Technology Needs of Today’s SMBs

Service and Technology Needs of SMBs

IT and Support Services for Small Businesses

Cloud Services for Small Businesses

Global Research

MDU / Multifamily Tech

Multifamily Access: Riding the New Tech Investment Wave

Scaling Connectivity for Multifamily Properties

Smart Properties: The Value of IoT for MDUs

Smart Tech for Multifamily Properties: Understanding ROI

Investing in Smart Tech: Practical Guidance for Properties

Managed Wi-Fi in Multifamily Housing

IoT and Automation in Multifamily Housing: Players and Market Growth

CONNECTIONS: The Premier Connected Home Conference

Future of Video

Smart Energy Summit

Connected Health Summit

Smart Spaces

CONNECTIONS Summit

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